Digital Marketing

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Educonverge is the best provider of the live online interactive classes for Digital marketing training in Delhi NCR, Digital Marketing certification program @ EDUOCNVERGE

What is Digital Marketing?
Digital marketing is marketing your products and services online. The key components of Digital marketing are audience, content, context and medium to reach the targeted audience and boost the sales using various digital channels like SEO, PPC, SMM, Analytics, Content Writing and Google Adwords Certification Course. Digital marketing connects the brands with the customers based on their expectation and interest and it promotes a strong web presence in channels like Analytics and Social media.

What Makes us a Leading Digital Marketing Training Institute
• We have set our footprints in all prominent locations of Delhi/NCR and spread our wings to other cities like Hyderabad, Mumbai, Ahmedabad, Chandigarh & Bhatinda.
• Our corporate and college Digital marketing workshops are a great success and it builds our credibility in the competitive digital marketing arena.
• We have a dedicated placement cell providing reliable digital marketing courses with placements for our students.
• Advanced Digital marketing Certification course offers SEO courses, SMM Courses, PPC courses, Google AdWords courses, Google Analytics courses, Online Reputation management courses, Online marketing courses, Content writing courses.

Why Choose Us ?
• Educonverge is one of the best digital marketing training institute and our student reviews and testimonials vogue for it.
• The Faculties are Google certified experts in digital marketing modules and they are mentors to transform your career as a successful Digital Marketer.
• We offer 100 % guaranteed placements and our student reviews and testimonials will speak volumes about our credibility. We train our students on interview handling and soft skills to crack the interviews.
• Educonverge is a Google Partner and this achievement is because of its planning, strategy and result oriented training approach.
• The training modules are updated with latest trends and students get to work on live projects and case studies.
• We don’t restrict the learning of the students within the course duration and mentoring assistance continues after course completion as well.

EDUCONVERGE OFFERING.
On successful completion of the course, EDUCONEVRGE students will be able to
• Crack interviews and clear the selection process with top notch companies.
• Create digital marketing plan for businesses and also know the way and means to get freelance projects.
• Create personal branding and acquire expertise in planning the digital marketing strategies
• Share their contributions, seek clarification by being a part of the Educonverge Community for the life time
• Enhance personality development and improve on client communication and convincing strategies.
• Work on Offline Marketing and getting updated with latest technology and trends.
• Prepare marketing proposals and budget plan for the company.
• Career counseling sessions with emphasis on job skills and soft skills.
• Educonverge helps the students to acquire the key certifications in Digital marketing to shape up their career. Some of the key certifications offered to students are
• Advanced Digital Marketing Certification
• Social media certification
• Google Ad words Fundamentals with specialization in Display, Search, Video, Mobile
• Content Marketing and Email Marketing Certification powered by Hub Spot Academy
• Advanced Google Analytics Certification
• Inbound Certification from Hub Spot Academy
• SEMrush SEO Tool Kit Certification
• SEMrush SEO Fundamentals Certification

WHO CAN BE DIGITAL MARKETING SPECIALIST ?
• Sales / Marketing Professionals.
• Students / Fresher’s / Under Graduates / Graduates.
• Entrepreneurs / Business Owners.
• Seeking for a career growth in Digital Marketing.
• Freelancers.
• Second career –Return from Break aspirants
• Young student Entrepreneurs

Search Engine Optimization

Total Digital Marketing                                                                          40 Hrs

Introduction to SEO

  • What is SEO
  • Why SEO is important in this Digital Era.
  • Why SEO taken a prominent place in present day.
  • What is the Impact when we do SEO on websites/blogs.
  • How Search Engine Algorithm works.
  • What are different types of search engines in the world.
  • Updates & New Algorithm’s released by Google

Web Master Tools – Google

  • What is Google Web Master Tools
  • How to Add our site and go the necessary configuration.
  • How to add URL Parameters.
  • How to Add URL to Google Fetch for faster crawling.
  • How to block unnecessary Crawlers through robots.txt.
  • How to add Site Map.
  • How to check Internal & External Links.
  • How to check the suggestion given by Google

On-Page Optimization

  • What is On-Page Optimization.
  • How to use keyword planner.
  • Title Tag Optimization.
  • Header Tag Optimization.
  • Alt Tag Optimization.
  • Keyword Research.
  • Sitemap for link Optimization
  • XML Sitemap Creation
  • Rss Feed Creations
  • HTML Code Optimization
  • How to Effectively design a website for search engine optimization
  • Tracking the unique visitors and return visits to websitOff-es
  • How to write unique and original content.

Off-Page Optimization

  • What is Off-Page Optimization.
  • What is importance of Off Page Optimization in SEO.
  • Techniques to follow while doing Off-Page Optimization.
  • How to do Directory Submission.
  • How to do Social Bookmarking.
  • Importance & how to post classifieds.
  • How to do Article Submission.
  • How to create and importance of Social Profiles.

Research & Analysis on Keyword

  • What is a keyword
  • Importance of keyword in SEO
  • Tools for Keyword research.
  • How many types of keywords.
  • How to find competiting keywords for SEO.
  • How to use right keywords for content writing

Reports in SEO

  • Website position analysis.
  • Search Term Report.
  • Other Monthly customized Reports.

Social Media Marketing

Google+

  • Introduction to G+
  • Significance of G+
  • G+ lay out
  • Elements of G+
  • Creation of Page
  • G+ Marketing strategies

Twitter Marketing

  • Profile creation and bio
  • Profile design insights
  • Profile layouts
  • Hash Tags and its influence
  • List Creation and its significance
  • Twitter plugins installation
  • Twitter case study
  • Twitter Marketing strategies

Linkedin :

  • Introduction to LinkedIn
  • Layout of LinkedIn profile and elements
  • Connections and guidelines
  • Creation of LinkedIn company page
  • Concept of influencers
  • LinkedIn brand promotion
  • LinkedIn group creation
  • LinkedIn marketing strategies

YouTube :

  • Creating channels
  • Advertising
  • Bidding
  • Plugin installations
  • Ad sense notifications
  • Viral sharing
  • Social Bookmarking
  • Blogs
  • Newsletters and email marketing

Facebook Marketing

  • Introduction to Facebook marketing
  • Facebook page creation : its significance
  • Page Layout
  • Group creation: its significance
  • Facebook Business/Brand category
  • Event Creation
  • Facebook Content creation strategy
  • Facebook Aps/Tabs
  • Facebook top brand case study
  • Facebook Traffic generation (Leads, likes, shares, comments, recommendations and
    page suggestions)
  • Facebook SEO
  • Facebook Advertisement and policies
  • Sponsored posts
  • Sponsored stories
  • Sponsored events
  • Sponsored likes
  • Facebook Bidding strategies

Pinterest Marketing

Instagram Marketing

Search Engine Marketing

Google Adwords

Introduction

  • Introduction to Search Engine Marketing
  • How SEM is Different From SEO
  • SEM v/s SEO
  • Introduction to Google Adwords
  • Setting up Adwords account ready

Adwords Account Structure

  • Account setup and dashboard
  • What is Remarketing tag
  • How to get Remarketing Code
  • Remarketing code integration
  • What is Conversion tracking
  • How to get Conversion tracking code
  • Conversion tracking code integration
  • Difference between Remarketing code and conversion tracking code
  • Google Analytics integration with Adwords
  • Adwords Campaign types
  • How to choose right campaign for your business
  • Campaign Setup
  • Ad groups purpose
  • Ads and keywords metrics

Keyword Research

  • Define keywords
  • Keyword v/s Query
  • What is keyword research
  • Methods of keywords research
  • How to pick profitable keywords
  • How to divide ad groups based on keywords
  • Keywords match types

Ad copy Writing

  • Types of Ads
  • PPC ADS
  • Display ADS
  • You Tube ADS
  • Mobile App ADS
  • Product Listing Ads
  • Ad copy limitations
  • Words should not be used in Ad copies
  • Ad copy metrics
  • 9 types of Ad copies
  • How to write killer ad copy
  • Symbols used in Ad copies
  • What is Ad extension
  • Types of Ad extensions
  • How Ad extensions will boost CTR

Campaign Optimization

  • Points to be considered while optimizing campaign
  • Types of Optimizations
  • Campaign level
  • Ad group level
  • Keyword level
  • A/B testing of ad groups
  • A/B testing of ad copies
  • What is Quality Score?
  • How Quality score affects Your Ad rank
  • How to increase Quality Score
  • Bid Optimization
  • How to limit campaign to run out of budget
  • How to get better ROI with limited budget

Tools Used for Search Engine Marketing:

  • Paid Tools:
  • SEM Rush,
  • Long tail Pro,
  • Rank Watch
  • Free tools:
  • Keyword Tool Planner
  • Display Planner
  • SEOmofo
  • Keywordtool.io
  • Ubersuggest and
  • Soolve

Client Based Live Projects (can work from home)180 Hrs

Note: Laptops and Desktops are mandatory for all candidates.

GET CERTIFICATION AFTER THE ASSESSMENT TEST CLEARED

Fees

 

Application Fees INR 0
Total Program Fees in lumsum INR 30,000
The Program Fees can also be paid in installments
Registration  Fees INR 5000
First installment of the Program Fees

(Needs to be Paid Before the Batch Start Date)

INR 7000
Second installment of the Program Fees

(Needs To Be Paid in the 8th Class)

Third installment of the Program Fees

(Needs To Be Paid in the 16th Class)

INR 10,000

 

INR 8000

10% Early Bird Discount

10%  Extra discount on Lumpsum Payment

How I can practise?

Detailed installation of required software will be displayed in your LMS. Our support team will help you to setup software if you need assistance. Hardware requirements need to be fulfilled by participants

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