Ultimate Guide for Digital Marketing Career and Jobs in India
Thinking of a career in digital marketing in India? You have come to the right place. This article will offer insight on how you can build your career in digital marketing and land you with the right job.
Digital Marketing is The Future and We Cannot Deny This Fact.
Look at These Mind-Blowing Stats:
India has about 450 million Internet users (as per IAMAI), which are almost 30 to 40% of the total Indian population. This number will reach its level best in 2017 with the easy and cost effective availability of networks in both urban and rural India.
Look at how JIO is penetrating the market while Airtel is bringing down costs. Observe how high-speed broadband like Act Fibre, Cherrinet are slowly taking over market shares. Do you remember the last time you focused on those newspapers advertisements or those TV advertisements without switching channels? Well, there is a radical shift in how people consume information. Today, people consume more content on mobile phones and laptops.
Don’t you hear your parents, grandparents talking about what has been shared on WhatsApp?
Today’s content is people driven. People trust your words than what has been shared in news channels or television.
India has about 180 million Facebook users as of 31st March 2017 and this number is an indication that almost 50% of the Internet-using population in India wants to network.
About 95 crore people use mobile phones today in India and is expected to reach 103.5 crores in June 2017. Gone are those days when people used their landline phones. Smartphones are omnipresent in today’s world!
There is a popular saying that goes– “Be there, where your customers are”
You must know that your customers today are on the Internet all the time, networking on social media 24×7 and leading a digital life.
The question is, Is your business a part of their digital life? Most importantly, Have you made yourself digital savvy?
We cannot compare traditional advertising’s reach to digital advertising at this point of time. Nevertheless, Digital Marketing is clean, clear and there is a lot you can achieve with a minimum budget.
The Growing Digital Marketing Career Opportunities:
I believe in the Demand and Supply model. If there is a surplus demand there needs to be enough supply to create quality substance. However, the demand for Digital Marketers is huge and supply is less at this point in time. I am not stating this based on assumptions but by observing these numbers shown by popular channels like LinkedIn and Naukri.
Now, this is just the result of the word ‘Digital Marketing’. I haven’t even checked the result for keywords like SEO Manager, Google Adwords Specialist, Content Writer, Social Media Executive etc. I am sure these numbers put together would be huge and this is indicative of a huge demand for a digital marketer.
Digital Marketing isn’t a part of India’s education system yet. It is usually offered by business schools in the form of a crash course, an optional subject, or a semester course. However, there is no concrete specialisation that Indian universities have adapted. The last resort for many is enrolling in local digital marketing institutes or online digital marketing courses in order to become a digital marketer.
I have instinctively felt that there are very few Indians who have decided to focus on Digital Marketing as a career and the search behaviour on Google confirms my assumptions. Having been in the industry for 10 years and leading a Digital Marketing agency in Chennai, I experience a shortage of skilled candidates, frequently. Digital Marketers in India are majorly accidental – they are either SEO executives who have an engineering background or they are social media marketers who are making their social media addiction productive.
Most of the agencies in India have created Digital Marketers. They take people with required skills and they shape them up in a particular domain of Digital Marketing which could be inbound marketing, Search Engine Optimization (On-Page or Off-Page), Search Engine Marketing (Google, Bing Adwords specialist), Content Writing, Amplifier or Marketer, Overall Digital Advertiser (Facebook Ads, Google Ads, Bing Ads), Affiliate Marketer, Inbound Marketer, Social Media Specialist (Designing of campaigns on Social Media) or Client Servicing and Strategy.